Janet Machuka

Head of Digital Strategy and Communications, HMD

Janet Machuka is the Head of Digital Strategy and Communications at HMD, where she leads the organization’s global digital positioning, brand architecture, and strategic communications initiatives. She oversees digital growth strategy, audience engagement, media partnerships, and thought leadership distribution, ensuring HMD’s mission at the intersection of medicine, leadership, and innovation reaches a global audience.

A trained journalist and accomplished Corporate Digital Marketing and Communications Strategist, Janet is widely recognized as one of Africa’s leading voices in digital marketing. She brings extensive experience in digital strategy, corporate communications, content development, brand positioning, and executive training, advising organizations on how to build influential, purpose-driven brands in an evolving digital landscape.

Janet is the Founder of ATC Digital Academy, an ed-tech platform delivering professional digital marketing training and upskilling programs. She also leads Sparks Corporates, a marketing agency serving local and international brands with integrated marketing and communications solutions.

She is the visionary behind #AfricaTweetChat, Africa’s largest marketing community on X (formerly Twitter), which has reached a cumulative audience of over 700 million participants over the past eight years. Through this platform, she has convened high-impact conversations on entrepreneurship, digital transformation, marketing innovation, and leadership across the continent.

Her professional interests span Climate, Agriculture, EdTech, Health, and STEM industries, with a growing focus on the intersection of AI and human behavior in digital communication. At HMD, she leverages this cross-sector expertise to drive digital influence, strengthen institutional partnerships, and position the organization as a global authority in physician leadership and innovation.